DEVA Les Émotions

Artisanal and organic production of flower elixirs

Expertises

Rebranding & Brand perception
Art Direction
Visual Identity & Logotype
Graphic Design
UI/UX Design
Art Buying: Development of a Library
Photo Editing
Motion Design

The graphic designs featured on this page are alternative versions of the communication materials commissioned and delivered.

LogotypeRedesign

LogotypeConcept

The logo refers to the way flower elixirs are made: through the solar infusion of flowers. The illustration is a schematic top-down view of the large glass bowl that holds the flower-based preparation.

A “bold” typeface was selected to ensure the DEVA brand is easily legible and visible on pharmacy shelves or counters, while maintaining a rounded, gentle feel.

The second part of the brand name, “les émotions,” is curved like a smile—a smile that symbolizes the soothing benefits of flower elixirs. This shape also serves to close the circle of the logo.