Mellow

Modular, self-contained, passive living and working spaces

Expertises

  • Brand Positioning & DNA
  • Naming
  • Rebranding & Brand perception
  • Art Direction
  • Visual Identity & Logotype
  • Graphic Design
  • UI/UX Design
  • Web Integration & Development (WordPress + WooCommerce CMS)
  • Content Strategy
  • Creative Copywriting
  • Corporate Copywriting
  • Original Illustrations
  • Photo Editing
  • Motion Design
  • SEO
  • Maintenance & Cybersecurity

A CMS, a blog, or an e-commerce site is a website that is administrable by the client. Consequently, the client is solely responsible for any possible alterations to the graphic layout, text display, and formatting — alterations that would be visible on the website currently online and not within this portfolio.

LogotypeRedesign

LogotypeConcept

Typography was chosen to reflect Mellow’s brand positioning: surprising audiences by defying conventions. While its competitors gravitate toward minimalism and stiffness, Mellow has opted to highlight its cosy, pop identity—while also paying homage to street art culture.

Corporate Brochure

Brand Guidelines

Kit UI

Stationery

WebsiteFrench + English + Dutch